Startup Professionals Musings

SEPTEMBER 14, 2015

Trademarks, copyrights and even patents can be completed online by anyone through the U.S. Patent and Trademark Office site for a few hundred dollars. Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media.

Startup

Startup Professionals Musings

JULY 31, 2015

Rely on marketing content and emotion vs. facts. For example, “I have patented a new LCD with double the intensity at half the cost, already proven locally, and I just need resources to scale for this market.” Marty Zwilling First published on Entrepreneur.com on 7/22/2015. Highlight features rather than differentiators.

Startup

Startup Professionals Musings

SEPTEMBER 28, 2015

A large and growing market opportunity. Investors look for startups which can address large markets, meaning those larger than a billion dollars and growing at double-digit rates. Small markets tend to change more rapidly with the economy, and may be more easily influenced by fads and competitors with recognized brand names.

Technical Review

Startup Professionals Musings

SEPTEMBER 5, 2015

Sometimes great new businesses, such as Starbucks, are built on the oldest of base products, but with better customer service, distribution, marketing or a new pricing model, by a smart, determined entrepreneur such as Howard Schultz. Shows passion and knows how to market. Thinks customer-centric vs. technology-centric.

Entrepreneur

Xconomy

JULY 5, 2016

In fact, they led the way for the state’s GDP growth of 3 percent in the fourth quarter of 2015, which was the highest in the nation , according to the U.S. Their first thoughts likely turn to agriculture and manufacturing. We’re very proud of those industries. Department of Commerce’s Bureau of Economic Analysis.

Patents

socalTECH

DECEMBER 7, 2016

Barry Lieberman: My backgruond is about 35 years in technology, business development, and sales and marketing. I built my own company around marketing services, and have been around business development, marketing, custom service, and sales, and also on the consumer side of technology, a little bit a mix of the two.

Tech Coast Angels

Startup Professionals Musings

JANUARY 19, 2015

Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. According to Gartner, the opportunity is 100 million by 2015, with 12% compounded growth.” Investors don’t need to know the implementation details of your patent or customer support plan. Lead with facts, but skip the details.

Slides

Startup Professionals Musings

JULY 30, 2013

Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. According to Gartner, the opportunity is 100 million by 2015, with 12% compounded growth.” Investors don’t need to know the implementation details of your patent or customer support plan. Lead with facts, but skip the details.

Angel

Startup Professionals Musings

DECEMBER 11, 2015

They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Taking action to file even a provisional patent shows you have the conviction and skill to execute while others have no barrier to entry.

Capital

Startup Professionals Musings

JUNE 22, 2012

Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. According to Gartner, the opportunity is 100 million by 2015, with 12% compounded growth.” Investors don’t need to know the implementation details of your patent or customer support plan. Lead with facts, but skip the details.

Tips

Startup Professionals Musings

APRIL 29, 2011

Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. According to Gartner, the opportunity is 100 million by 2015, with 12% compounded growth.” Investors don’t need to know the implementation details of your patent or customer support plan. Lead with facts, but skip the details.

Slides

socalTECH

NOVEMBER 19, 2018

We were a big company with licensing and so forth, and in 2015 we sold the company to NeuLion, a global streaming company whose customers included the NBA, NFL, Rogers, Univision, and so forth. For the first three years, it was all about research and development, building IP and patents and so forth. I have a Ph.D.

Content

Startup Professionals Musings

NOVEMBER 30, 2015

If your strength is technology, find a co-founder who has a comparable strength in business, finance or marketing. Entrepreneurs who have no patents, trade secrets or trademarks are usually deemed non-fundable and non-competitive. Ship a minimum viable product quickly, test the market and iterate.

Entrepreneur

Startup Professionals Musings

APRIL 18, 2010

Skip the generic marketing phrases like more user friendly, massive opportunity, and paradigm shifting. According to Gartner, the opportunity is 100 million by 2015, with 12% compounded growth.” Investors don’t need to know the implementation details of your patent or customer support plan. Lead with facts, but skip the details.

Tips