Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends. Responding to all feedback from reviews is required online and all social-media channels.

Customer 55

Customer Custom Marketing Social Media 55

LATechDigest

OCTOBER 26, 2016

— LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. mitchlasky re: #techla "I feel more at home here… LA's biz culture, the fluidity b/t media & tech is unique" #latechsummit pic.twitter.com/OuYnCoIZiH. LA Tech has arrived.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

AUGUST 8, 2016

With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness. Marty Zwilling First published on Forbes on 08/02/2016.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Gamify: engagement to get what you pay for.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

DECEMBER 23, 2016

This means regular updates are required to your business plan, marketing message, social media, and website content. Define and use market metrics to tune your plan. Businesses often settle on one social media or distribution channel based on initial testing, and never look back. Static content quickly becomes dead content.

Social Media 67

Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 55

Startup Social Media Entertainment Metrics 55

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. And influencers may help once or twice but ultimately nothing is free.

Startup 150

Startup Marketing Study SEO 150

Xconomy

SEPTEMBER 23, 2016

This is only one of the ways social media and other technologies are changing the experience of forming our views on election issues and choosing our candidates. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40