Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers. Big data:” learning from the flood.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

FEBRUARY 27, 2019

Here are some key strategies that I recommend to every worker today: Develop and highlight your competitive differentiation. Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, social media, or recommendations from peers.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

JANUARY 11, 2019

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. You need all these before you start looking for funding.

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IP Invest Patents Social Media 93

Startup Professionals Musings

OCTOBER 13, 2017

Every opportunity is global, but so is the competition. Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. Get in sync with customers by frequent customer interaction.

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Competition Custom Customer Social Media 60

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Realistically characterize the competition. Eliminating world hunger is too broad.

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Entrepreneur Competition Custom Customer 63

Startup Professionals Musings

APRIL 5, 2017

According to Small Business Trends , over half of the existing small businesses in the US already have international customers. This kind of disruption used to happen only a few times per century, but now it is commonplace Customer and employee power trumps stakeholders. Use two-way communication. Use two-way communication.

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Social Media Demand Custom Customer 74

Startup Professionals Musings

FEBRUARY 24, 2017

From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. Use visibility and social media to pull clients in. Marty Zwilling First published on Inc.com on 02/09/2017.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

FEBRUARY 20, 2017

I’m sure you understand that every new business starts with passion, and maybe even some deep domain experience, to fully appreciate a painful market need, with a large and growing set of customers with money for your solution. Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional.

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Startup Competition Resource Snapchat 65

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

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Search Engine Optimization Startup SEO Custom 58

Startup Professionals Musings

NOVEMBER 27, 2017

If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today. Look at competition for the numbers to beat, but in the consumer space, it usually takes millions to be the dominant player.

Netflix 54

Netflix Social Media Competition Custom 54

Startup Professionals Musings

JANUARY 4, 2017

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. You need all these before you start looking for funding.

Startup 69

Startup Patents IP Social Media 69

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” billion company in the brutally competitive beauty industry, especially one with such broad appeal.

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Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Customers demand more engagement and flexibility. People-centric leaders drive ownership and engagement down to their customer-facing team members.

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Entrepreneur Coach Organization Mentor 78

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

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Startup Education Ideas Custom 58

Startup Professionals Musings

FEBRUARY 13, 2017

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.

Netflix 62

Netflix Social Media Startup Mentor 62

Startup Professionals Musings

NOVEMBER 6, 2017

In this new world of constant cultural and technological change, the only source you can trust is your own ability to learn faster and be more creative than your competition. Take the time to listen fully to the voices that really count, including your team leaders and customers. Engage – creativity needs focus and commitment.

Ideas 60

Ideas Social Media Press Mentor 60

Startup Professionals Musings

OCTOBER 15, 2017

Yet the 2017 Office Romance Survey by Vault, Inc. Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts. Success is the best antidote to emotional vulnerability. But all good things can be overdone.

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Startup Course Competition Social Media 53