Startup Professionals Musings

MAY 5, 2017

Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers. Many businesses ignore social media, other listen on one or more channels, while the best talk as well as listen to customers and potential customers. Customer service is not just fixing problems.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

JUNE 10, 2017

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike.

Case Study 55

Case Study Customer Custom Entrepreneur 55

Startup Professionals Musings

DECEMBER 10, 2017

It’s the same for customers and products, where analytics have long proven their value. Data helps avoid predetermined (and often erroneous) approaches to solving your people problems. Efficiency in the workplace is the time it takes to do something, but it can ignore work quality and customer impact.

Tool 53

Tool Entrepreneur Statistics Metrics 53

Startup Professionals Musings

NOVEMBER 24, 2017

Measure your agility by putting metrics on change. Count the number of new projects, time and resources required to implement, and measure the return in revenue, customer satisfaction, or cost savings. Create a non-online memorable customer experience. Build a community with face-to-face between customers.

Customer 52

Customer Custom Technical Review Summary 52

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

FEBRUARY 5, 2017

Frame the way you want to change the world, and make it about the customer. Decide what to measure and create metrics. Make sure your measurements are customer-oriented, as well as focused on internal processes. In a large organization, online surveys and questionnaires are helpful. You only get what you measure.

Startup 81

Startup Metrics Organization Ideas 81

Startup Professionals Musings

APRIL 10, 2017

In my view, that’s why “two heads are better than one” in starting a business – one with the passion and skill to create an innovative solution, and the other with a business savvy, customer focus, and the ability to build and lead a team. Businesses are driven by your team, investors, partners, and most of all, customers.

Ideas 67

Ideas Product Startup Satisfaction 67