Startup Professionals Musings

AUGUST 18, 2017

Don’t forget that investors invest in people, more than ideas. Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. If your audience wants to hear about return-on-investment, don’t dodge that subject. Give them what they want to hear, then what they need.

Social Media 58

Social Media Coach Invest Media 58

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Investors invest in the jockey, more than the horse. People don’t spend that much time on facts.

Marketing 69

Marketing Startup Social Media Guide 69

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers. Now is the time to float your own.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. I ended up really relating to the nuance and intricacies of product supply and customer demand. They will often repost our Instagram posts and draw local customers to their own stores.

Sites 100

Sites Sales Santa Barbara Design 100

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

JANUARY 22, 2017

In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Invest in employees’ career and personal growth. Marty Zwilling First published on Huffington Post on 01/21/2017. In addition, very few people get a second chance to be trusted.

Develop 58

Develop Development Claremont Mentor 58

Startup Professionals Musings

JANUARY 11, 2019

Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. This name (www. Trade secrets with employment agreement. Marty Zwilling.

IP 93

IP Invest Patents Social Media 93

Startup Professionals Musings

JANUARY 4, 2017

Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. This name (www. Trade secrets with employment agreement. Marty Zwilling.

Startup 69

Startup Patents IP Social Media 69