Startup Professionals Musings

FEBRUARY 27, 2019

In addition, like an entrepreneur with a new business, you have to factor in all the indirect costs previously covered by employers, including training, health care, and time off for vacations. In fact, thinking like an entrepreneur is a good strategy today for success, even if you are currently in a long-term employment situation.

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Startup Professionals Musings

AUGUST 18, 2017

Don’t forget that investors invest in people, more than ideas. Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. She speaks from years of experience coaching entrepreneurs and executives on the magic of a story.

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Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business. Don’t forget seminars and events.

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Startup Professionals Musings

JANUARY 4, 2017

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. You need all these before you start looking for funding. Marty Zwilling.

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Startup Professionals Musings

APRIL 28, 2017

A good social cause doesn’t always imply a viable business. With interactive social media and blogging, you have every opportunity to test and tune your idea before spending any real money. Formalize a company entity, website, and social media presence. Marty Zwilling First published on Inc.com on 04/13/2017.

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Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). I do believe we are entering a new era of opportunity for entrepreneurs.

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Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Investors invest in the jockey, more than the horse. People don’t spend that much time on facts.

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Marketing Startup Social Media Guide 69

Startup Professionals Musings

JANUARY 22, 2017

In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Everyone knows and admires the leaders , including Google and Zappos, but most entrepreneurs have only a fuzzy idea of what to do to get there. Invest in employees’ career and personal growth.

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Startup Professionals Musings

JANUARY 25, 2017

As a startup advisor and investor, I’ve heard and seen hundreds of pitches from entrepreneurs, and the majority of founders are convinced that if you will just give them an hour or more time, you will love their business. Professional investors normally like to invest only in billion dollar opportunities, with double-digit growth rates.

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InfoChachkie

AUGUST 8, 2016

I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC. Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017.

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