Startup Professionals Musings

JANUARY 27, 2017

In my role as an advisor to you as an entrepreneur, I always recommend that you move to a more proactive customer service strategy, to include interactive social media campaigns, self-service options on your website, and personalized handling of unique requests. Marty Zwilling First published on Inc.com on 01/13/2017.

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Startup Professionals Musings

DECEMBER 7, 2014

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. By transforming a single shopper''s path into data points, companies can see how you move through a store, and how that tracks with sales. Social media and web data. Every day, we create 2.5

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Startup Professionals Musings

JANUARY 13, 2017

Steelman does a good job of outlining the key selling steps that separate great sales people from the rest of us. Socialize your message. Generate leads using social media, but don’t rely on it alone to make sales. Marty Zwilling Published by Xerox Small Business Solutions on 01/12/2017. Engage graciously.

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socalTECH

DECEMBER 11, 2018

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. The majority of our time is now spent online.

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Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. Download Doppels for iOS and Android is coming Summer 2017. Say Goodbye To The Wish List. At 26, not so much.

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Startup Professionals Musings

MAY 10, 2017

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource is the classic book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Use social media in concert with a web site and offline media.

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Startup Professionals Musings

APRIL 27, 2013

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. By transforming a single shopper''s path into data points, companies can see how you move through a store, and how that tracks with sales. Social media and web data. Every day, we create 2.5

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InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. What factors led you to consider augmenting your retail channel with direct, online sales? Boutiques are the backbone of our company’s sales and we did not want to negatively impact their business.

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Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

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Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. In the end, engagement drives customer retention, sales, growth and profit. Marty Zwilling First published on Huffington Post on 04/19/2017.

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Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017. But the reality is that sellers are no longer in charge of the customer buying process. Don’t start from how you want to sell.

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Startup Professionals Musings

MAY 27, 2017

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. With limited resources, you can sell via ecommerce, but it’s much tougher to support retail as well, or hire a direct sales team.

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