Remove 2018 Remove Entrepreneur Remove Marketing Remove Social Media
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. More important than finding a community, is creating one, with your blog and other social media engagement.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.

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Even the Best Startup Solutions Need Modern Marketing

Startup Professionals Musings

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

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7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.

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5 Ways Today’s Market Allows Startups To Scale Faster

Startup Professionals Musings

As an active angel investor, I’m accustomed to hearing entrepreneurs pitch their expectation to quickly create a new dominant brand, based on their disruptive technology. Tools allow marketing in a much more targeted way. In the past, marketing budgets were focused on high-traffic channels, with minimum focus on demographics.