Startup Professionals Musings

JULY 27, 2018

I’m still amazed at how many technical entrepreneurs don’t have a business pitch, and offer me their product pitch or product spec instead. I’m a technologist, so I always love to learn about the product, but every investor needs to make sure you have a business, as well as a product.

Product 58

Product Slides Entrepreneur Invest 58

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

SEPTEMBER 21, 2018

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

Platform 94

Platform Equity Invest Technical Advisors 94

Startup Professionals Musings

DECEMBER 31, 2018

In this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Too many businesses only think of new products when in crisis mode.

Examples 99

Examples IP Acquisition Social Media 99

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. Last month, the product launched with $1.2 The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences.

Platform 170

Platform Marketing Tool Venture Capital 170

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

TechCrunch LA

JUNE 3, 2022

Glossier affirmed our inherent beauty, then reminded us that we can be even more beautiful if we buy their “Boy Brow” pomade, which sold one tube every 32 seconds by 2018. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. It’s not a compliment.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Most investors expect a minimum viable product (MVP) sold to at least one customer.

Funding 73

Funding Social Media Slides Platform 73

Startup Professionals Musings

AUGUST 31, 2018

This experience includes browsing your website, social media interactions, the sales process, as well as your support and follow-up. Instant global communication now makes it easy to reach new markets without rethinking your entire product strategy. Expand your product line, staying close to the core.

Examples 67

Examples Customer Custom Software Review 67

Startup Professionals Musings

JANUARY 2, 2019

You may have a strong product development background, but typically have minimal experience in hiring and leading team members and groups, or managing financials. Here I often find that you need to seek and work with a co-founder who can complement your technical skills with financial and marketing to start the business.

Company 99

Company Companies Technical Review Startup 99

Startup Professionals Musings

OCTOBER 8, 2018

They have to be energized and able to adapt as the market and competitors demand. Make sure your channels are open and responsive, through social media, websites, and easy access to executives. Marty Zwilling First published on Inc.com on 09/25/2018. Define stretch goals and challenge your team to deliver.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

JULY 16, 2018

A great product or service as a solution is necessary, but not sufficient. If you want your company and team members to be seen as going above and beyond the competition, you need to include an element that adds social value or sustainability for the greater community. Become a thought leader early through social media.

Startup 58

Startup Customer Custom Competition 58

Startup Professionals Musings

JANUARY 26, 2018

The intent is to indicate that founder passion is not a substitute for real customers buying the product. We simply hadn’t tested the price sensitivity in the market segment and geography that needed the features we offered. Start selling it on social media before you build it. Marketing is everything these days.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. Unfortunately, we were unable to convince him to initiate a broad product upgrade, until the damage was severe.

Customer 57

Customer Custom Technical Review Software Review 57

socalTECH

NOVEMBER 30, 2009

We came in and reorganized the product, team, and mission, and redeployed it in June of this year. Once a campaign has been created, there's some level of marketing and call to action, which can be through traditional media, or the web. Daniel Scalisi: I've been in the mobile market for fifteen years.

Mobile 162

Mobile Web Startup Customer 162

Startup Professionals Musings

AUGUST 20, 2018

They don’t realize that great team members will leave anyway, leaving only the least productive members. In today’s rapidly changing market, it makes sense to let people find innovative ways to use their talent to help your business, rather than forcing them to do things the way they have always been done.

Mentor 52

Mentor IBM IBM Examples 52

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

Startup Professionals Musings

DECEMBER 20, 2019

Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Investors are showing an increased appetite for new stocks, with a good percentage of deals pricing above the marketed share price range. The world is a now single market, both homogeneous and heterogeneous.

Startup 128

Startup Social Media Satisfaction Entrepreneur 128

Tech Zulu Event

JANUARY 26, 2016

As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. The industry will continue to invest heavily in educating people and convincing them to try internet security products (free versions & life-time trials). The large U.S.

Commerce 40

Commerce Mobile Technical Review Google 40

Startup Professionals Musings

AUGUST 9, 2019

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on reports by Data Flair , Gartner , and other sources : Targeted marketing. Social media and web data.

Social Media 94

Social Media IBM IBM Commerce 94

Startup Professionals Musings

JANUARY 21, 2018

Investors showed an increased appetite for new stocks, with 18 percent of deals pricing above the marketed share price range. The world is a now single market, both homogeneous and heterogeneous. Social media is a boon for entrepreneurs and startups. Social media is a boon for entrepreneurs and startups.

Entrepreneur 66

Entrepreneur Startup Social Media Satisfaction 66

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. billion by 2018. Without predictive targeting, a retention campaign may cost more than it gains.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Startup Professionals Musings

OCTOBER 17, 2018

This can happen through early marketing, independent of whether you have yet delivered a single product, proven your business model, or have any real customers. Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Build an experienced technical and executive team.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

AUGUST 22, 2018

Market opportunities for your new venture are now immediately worldwide, thanks to the pervasive access to the Internet and social media communication. But this doesn’t mean that you can treat the world as one big homogeneous market, ignoring the vastly different geographic cultures, economic, and political realities.

Outsource Development 53

Outsource Development Social Media Marketing Customer 53