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Customer Discovery and Product Market Fit with Eric P. Rose, NPDP, MBA

SoCal Tech Calendar

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. Rose, NPDP, MBA. Precellerator.

Customer 100
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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product. Status factors are more important than demographics.

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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

Leaseville, the pioneer in the virtual lease-to-own (LTO) space demonstrated strong metrics on its new product this year and is now poised to scale significantly. One of our SaaS companies made great strides with a new product. Are there any technology innovations, gadgets/devices, software, that you found most interesting in 2019?

Capital 100
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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143
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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133
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Reflections On 2019: Andy Wilson, Alliance for SoCal Innovation

socalTECH

The Alliance is following the classic start-up trajectory: transition from the big idea to your beachhead product offering. While 2018 was all about better understanding the SoCal opportunity, 2019 was about honing our focus and defining our core programs. What was the biggest news for you/your company this year?

SoCal 140
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Reflections on 2019: Michele Ruiz, BiasSync

socalTECH

Today, we share the thoughts of Michele Ruiz , the Co-Founder and CEO of BiasSync (www.biassync.com), a startup which develops products that helps help organizations more effectively assess and manage unconscious bias in the work environment. We'll be featuring contributions all through the holiday season.

Startup 100