Startup Professionals Musings

SEPTEMBER 23, 2019

Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes. The shift is being caused by a combination of technology, social media, and the way people now absorb information, particularly the younger generations.

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Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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Startup Professionals Musings

OCTOBER 2, 2019

If you find yourself and your business in one of these categories, it’s time to heed the steps I recommend to every business client today: Ask for a good review from every satisfied customer. Customers these days expect to get asked, and often need that little extra push to put a testimonial on your website.

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Startup Professionals Musings

FEBRUARY 1, 2019

The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

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Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. I still see too many aspiring business leaders highlighting their technology, product features, and price, more than customer value and usability.

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Startup Professionals Musings

JUNE 17, 2019

People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the other way around. Fortunately we have Facebook, Skype, and other social media, with video, voice, and easy travel to help you build and maintain connections, anywhere in the world.

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Startup Professionals Musings

MAY 1, 2019

Don’t get me wrong, it’s always great to see that first surge of customers, but that’s just the beginning of your work. With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Ramp up your communication efforts and vehicles.

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Startup Professionals Musings

JANUARY 21, 2019

Especially in a small town, for credibility, you need to quantify your plan consistently to local leaders and organizations, as well as bankers and customers. For example, in a small town with no other hardware store, you may be lulled into complacency as customers flock in at any price, but soon a competitor will pounce.

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Startup Professionals Musings

AUGUST 2, 2019

Their assumption is that customers and investors will be wowed by this into buying, ignoring the evidence that large-scale change takes a long time, most often fails, and scares away customers and investors alike. Due to qualms of customers and governments, he sold less than 30,000 of the devices over the next five years.

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Startup Professionals Musings

JULY 7, 2019

To me, that means treating your career more like a business than a job – with a continual and global focus on keeping up with competition, finding customers, preparing for changes ahead, and taking responsibility for your own finances. Marty Zwilling First published on Inc.com on 06/21/2019. Market your business expertise.

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Startup Professionals Musings

APRIL 12, 2019

You find that you need to be near major customers, or employee transportation hubs, where rents are higher than you ever anticipated. These days, computer hardware also extends to smartphone subscriptions, iPads, and laptops as your employees and customers expect mobile operation. Ramp-up facilities and utilities required.

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Startup Professionals Musings

JANUARY 23, 2019

Before you know it, you will have a ten-slide pitch that you can use to gauge interest from potential customers, as well as friends, family, and early investors. Now is the time to build your company culture, and make it one with a can-do attitude, team collaboration, and empowered people with a constant focus on the customer.

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Startup Professionals Musings

JUNE 26, 2022

Yet the 2019 Office Romance Survey by Vault, Inc. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing. But all good things can be overdone. Marty Zwilling.

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Startup Professionals Musings

NOVEMBER 4, 2019

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

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Startup Professionals Musings

JUNE 21, 2019

They nurture connections to other innovators and entrepreneurs, financial benefactors, organizational leaders, and potential customers. You can always use more social connections, but to be effective, think through your networking objectives first, and categorize the contacts you already have. The cycle repeats.

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Tech.Co

FEBRUARY 8, 2019

Spotify’s big competitors, Pandora and Apple Music, might all have the same music, but they don’t have podcasts to attract customers. The relatively open playing field that results makes podcasting a more welcoming, inclusive space, as my recent visit to Podcon 2019 proved. First: better differentiation.

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Acquisition Media News Platform 124

Startup Professionals Musings

SEPTEMBER 22, 2019

Yet the 2019 Office Romance Survey by Vault, Inc. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing. But all good things can be overdone. Marty Zwilling.

Startup 94

Startup Course Competition Social Media 94

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend.

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Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

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Startup Professionals Musings

MARCH 8, 2019

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Instead seek out customers they can’t or won’t serve.

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Tech.Co

MARCH 1, 2018

If the user shares the add on social media, they earn an extra $.25. That’s why Canecto developed a cutting-edge, AI framework designed to be a web analytics assistant and help provide owners relevant insights around their customer base and learn how visitors interact with their content. That’s the concept behind AdWallet.

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Startup Professionals Musings

JUNE 24, 2019

When was the last time you changed how you communicate to your team and to your customers? The limited channels for delivering a message have exploded in recent years, with social media, the Internet, and smartphones. Your team and customers will judge you by how timely and effectively you deliver the message.

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Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

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Marketing Social Media Technical Review Customer 94