Startup Professionals Musings
DECEMBER 30, 2020
Start with a range of platforms, including social media, advertising, and a great website. Marty Zwilling First published on Inc.com on 12/15/2020. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.
Tech.Co
OCTOBER 28, 2020
— Savannah Sanchez | The Social Savannah (@social_savannah) October 27, 2020. Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. I've been on the Shopify x TikTok beta for the last couple of weeks and I've been really impressed so far!
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Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Marty Zwilling First published on Inc.com on 07/23/2020. In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty.
Startup Professionals Musings
MAY 6, 2020
Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Your new car is a pleasure to drive, online shopping takes out the pain, and social media makes connection to old friends fun. Marty Zwilling First published on Inc.com on 04/22/2020.
socalTECH
OCTOBER 3, 2019
We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. That said, it does come with a challenge.
Tech.Co
JANUARY 6, 2020
Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021.
Tech Zulu Event
AUGUST 31, 2015
Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Everyone has an opinion, but only IBM’s cognitive computer Watson has a Personality Insights analyzer.
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