Startup Professionals Musings

DECEMBER 30, 2020

Start with a range of platforms, including social media, advertising, and a great website. Marty Zwilling First published on Inc.com on 12/15/2020. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

OCTOBER 9, 2020

You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy. Marty Zwilling First published on Inc.com on 09/24/2020. These days, employees are living farther and farther from your office, and their driving takes away from productive time, as well as contributing to toxic emissions.

Competition 168

Competition Startup Demand Training 168

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

OCTOBER 7, 2020

Unfortunately, even today many engineers and product developers believe that marketing is just for advertisements. Marty Zwilling First published on Inc.com on 09/23/2020. In fact, marketing is all about connecting your solution with the broadest possible customer set, and creating a relationship between the two of you.

Startup 141

Startup Customer Custom Design 141

Tech.Co

OCTOBER 28, 2020

— Savannah Sanchez | The Social Savannah (@social_savannah) October 27, 2020. Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. I've been on the Shopify x TikTok beta for the last couple of weeks and I've been really impressed so far!

Help 149

Help Platform Startup Social Media 149

Startup Professionals Musings

OCTOBER 16, 2020

Define your “ secret sauce ” or intellectual property, and advertise it as well as protect it. Marty Zwilling First published on Inc.com on 10/02/2020. The quickest way to fail is to be just “one more” consultant or assistant. Every business solution has competitors and alternatives.

Customer 125

Customer Custom Tool Writing 125

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Marty Zwilling First published on Inc.com on 07/23/2020. In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JULY 1, 2020

YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. Marty Zwilling First published on Inc.com on 06/17/2020. Getting to the next level of growth is a constant challenge.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

Startup Professionals Musings

MAY 6, 2020

Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Marty Zwilling First published on Inc.com on 04/22/2020.

Startup 124

Startup Customer Custom Statistics 124

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. Above all, don't start a podcast hoping to get rich quick.

RSS 103

RSS Startup Media Template 103

socalTECH

JUNE 23, 2021

Early Q1 2020, our business literally came to a horrifying halt in March, and then April. We're taking the oldest form of advertising, the human-to-human story telling, and we're injecting it with data, and AI, and predictive analytics, and all these things. Alex Nocifera: It's really wild. Last question, so what's next for you?

Marketing 113

Marketing Los Angeles Zag Startup 113

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. They have become a juggernaut in online advertising, pictures, video and online games.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

FEBRUARY 15, 2019

If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. So we're investing in tutors, customers, and product, and plant to raise another round in 2020, which we expect will be north of $10M. That's a great question. In this industry, customer acquisition costs are super high.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

OCTOBER 3, 2019

It's also been a great way to advertise, to be on those shelves, and not just rely on online ads. We'll be adding beverages and drinks that consumers will see benefits in, and we'll be launching new products in 2020 with even more benefits and options for new consumers. The commitment there is now just one bottle, at $3.49

Marketing 100

Marketing Startup Social Media Product 100

Tech Zulu Event

AUGUST 31, 2015

Six years later, West is grabbing the headlines again by announcing his candidacy for President of the United States, in the 2020 election. And yes, as you probably could’ve guessed by this moment, I have decided in 2020 to run for president. Even Queen Bee herself, wanted no part of that rant. It’s about ideas.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Tech Zulu Event

AUGUST 31, 2015

Six years later, West is grabbing the headlines again by announcing his candidacy for President of the United States, in the 2020 election. And yes, as you probably could’ve guessed by this moment, I have decided in 2020 to run for president. Even Queen Bee herself, wanted no part of that rant. It’s about ideas.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. Marty Zwilling First published on Inc.com on 04/06/2020. You now need a personal context in your marketing to get results.

Marketing 130

Marketing Technical Advisors Social Media Media 130

Both Sides of the Table

SEPTEMBER 19, 2017

trillion in 2020 (U.S. Advertisers, wake the f**k up. There are some powerful stats by the Latino Donor Collaborative that show just how powerful Latinos have become in economic development. Latino purchasing power will reach $1.7 Census), surpassing total expenditure of even the much sought after Millennial population.

Media 269

Media Content Course Technical Review 269

Berkonomics

SEPTEMBER 26, 2019

On January First, 2020, California will enact the toughest data protection laws ever, far outpacing Europe’s General Data Protection Act (GDPR.) Called the California Consumer Privacy Ace (CCPA), few of us are even aware of this and need to know.

Sites 149

Sites Email Google Course 149

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. And now they want to revolutionize email.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Startup Professionals Musings

FEBRUARY 18, 2016

Predictive advertisement targeting. billion by 2020. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Online, everyone wants to know which ad each customer is most likely to click.

Social Media 62

Social Media Study Guide Examples 62