Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168

Customer Custom Marketing Social Media 168

Both Sides of the Table

SEPTEMBER 15, 2022

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. By 2021 we had to write a $3.5m

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

JANUARY 9, 2022

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Use marketing, blogging, and industry conferences to get the message out. Measure results in terms of customer satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Online it may be time to take a formal position via blogs and interviews. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

JULY 7, 2021

Every customer or outside concern should be taken seriously as an opportunity to improve. You can remove items from your article or blog, but people do notice, and may escalate their concerns on another forum. Refrain from bringing up the past to new customers, and celebrate every success with all your constituents.

Social Media 144

Social Media Media Summary Satisfaction 144