Startup Professionals Musings
MARCH 29, 2021
New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.
Both Sides of the Table
SEPTEMBER 15, 2022
Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. By 2021 we had to write a $3.5m
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Startup Professionals Musings
JANUARY 9, 2022
More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.
Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.
Startup Professionals Musings
OCTOBER 24, 2021
Significant differences will confuse your customers, and open the door to imitators and scam artists. These days, every business needs a blog, so sign up your domain names accounts on TypePad, Wordpress, and Blogger, or all of the above, before someone starts blogging in your name. Internet domain name. This name (www.
Startup Professionals Musings
OCTOBER 29, 2021
Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Use marketing, blogging, and industry conferences to get the message out. Measure results in terms of customer satisfaction.
Startup Professionals Musings
SEPTEMBER 3, 2021
Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Online it may be time to take a formal position via blogs and interviews. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments.
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