2021, Companies and Metrics - Southern California Tech Central

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

SEPTEMBER 15, 2022

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. First in late-stage tech companies and then it will filter back to Growth and then A and ultimately Seed Rounds.

Venture Capital

Venture Capital Marketing Technical Review Seed Funding

Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

OCTOBER 21, 2021

Netflix employees staged a walkout yesterday in response to the company’s handling of a Dave Chappelle special that premiered on October 5. — Most (@Most) October 20, 2021. Netflix is an incredible, life changing company. — Dana Herlihey (@danaherlihey) October 20, 2021. brb walking out. NetflixWalkout.

Netflix

Netflix Demand Content Hollywood

Nowadays puts its spin on plant-based nuggets

TechCrunch LA

APRIL 18, 2022

The alternative protein space is hot, hot, hot as evidenced by both the number of companies developing products and the venture capital going into the space. Investment into alternative proteins, for example, plant-based meats and dairy substitutes was $5 billion in 2021, according to both the Good Food Institute and Crunchbase data.

Software Review

Software Review Metrics Startup Technical Review

10 Ways To Build The Trust You Need To Lead A Company

Startup Professionals Musings

MAY 26, 2021

For internal measurements, the metrics should always be written and clear. Marty Zwilling First published on Inc.com on 05/11/2021. For multiple party contracts, always document. A paper trail is very important to assure trust in formal business dealings, partner arrangements, and all customer transactions.

Company

Company Companies Metrics Entrepreneur

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media

Social Media Framework Media Metrics

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. By some metrics, certainly not. A Mountain to Climb.

Social Media

Social Media Startup Commerce News

8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Marty Zwilling First published on Inc.com on 06/09/2021.

Customer

Customer Custom Technical Review Metrics

Praying to the God of Valuation

Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money.

Venture Capital

Venture Capital Startup Marketing Pricing

7 Short-Term Business Mistakes Can Limit Your Impact

Startup Professionals Musings

OCTOBER 13, 2021

For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Hypermetricemia – metrics for everything. Marty Zwilling First published on Inc.com on 09/28/2021.

Metrics

Metrics Product Yahoo Examples

7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

DECEMBER 22, 2021

Use metrics to assess needs and growth economics. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company. Marty Zwilling First published on Inc.com on 12/08/2021. Regularly invent new ways to delight customers.

Customer

Customer Custom Satisfaction Metrics

New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

MARCH 19, 2021

That means good things for companies like CarbonChain , Persefoni , ClimateView , and SINAI Technologies , which all have offerings meant to help with carbon accounting and management. With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.

Los Angeles

Los Angeles Marketing Study Angel

7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

AUGUST 21, 2021

In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Marty Zwilling First published on Inc.com on 08/04/2021.

Startup

Startup Course Sales Entrepreneur

7 Ways To Elevate Your Team Engagement and Happiness

Startup Professionals Musings

APRIL 30, 2021

According to consistent feedback over the past several years, even in the best companies, employees seem stuck at less than 40 percent happy and "fully engaged.” Marty Zwilling First published on Inc.com on 04/16/2021. That’s a huge opportunity for productivity in your business, as well as your team well-being.

Satisfaction

Satisfaction Coach Resource Tool

7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

SEPTEMBER 22, 2021

For example, Blake Mycoskie of TOMS Shoes attributes his ability to raise a seed round and build a $400M company to his commitment to provide a free pair of shoes to the underprivileged for every pair sold. Marty Zwilling First published on Inc.com on 09/09/2021. He didn’t have any big technical shoe innovations.

Ideas

Ideas Entrepreneur Equity Resource

6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. You need to be part of a larger ecosystem.

Competition

Competition Software Review Social Media Customer

7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Marty Zwilling First published on Inc.com on 02/16/2021.

Entrepreneur

Entrepreneur Social Media Examples Metrics

6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

MAY 12, 2021

Networking is all about marketing yourself and your company. Build a marketing plan with deliverables and metrics. Marty Zwilling First published on Inc.com on 04/27/2021. You will likely be amazed at the kind of requests you get, and what you can learn, which could lead to new opportunities, new products, and new customers.

Technical Advisors

Technical Advisors Tips Marketing Case Study

Southern California Tech Central

What Does the Post Crash VC Market Look Like?

Netflix employees stage a trans solidarity walkout, pose list of demands

Trending Sources

Nowadays puts its spin on plant-based nuggets

10 Ways To Build The Trust You Need To Lead A Company

7 Keys To An Engaging Framework For Social Media Mktg

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

8 Ways To Ensure Customer Interactions Are Memorable

Praying to the God of Valuation

7 Short-Term Business Mistakes Can Limit Your Impact

7 Keys To Sustainably Enriching Your Customers’ Lives

New markets emerge for carbon accounting businesses as cities like LA push proposals

7 Keys To Scaling Your Startup To Be The Next Unicorn

7 Ways To Elevate Your Team Engagement and Happiness

7 Ways To Highlight Your Personal Value To Investors

6 Key Rules To Stay Competitive In The Digital World

7 Ways To Balance Your Heart And Logic With Investors

6 Tips For A Marketing Focus To Match Your Solution

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