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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Custom 147
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Custom 168
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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Make your company visible, reachable and responsive through social networks. Don’t take shortcuts on these.

Custom 137
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Six Tech Startups to Look Out For in 2023

Tech.Co

Please fill in your email. The company, which was founded in 2021 by researchers from Harvard and Stanford, has invested in clinical-grade deep learning to unlock the potential of image data, helping oncologists make much more informed decisions about their patients. Looking for regular tech news straight to your inbox?

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far. Please fill in your email.

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Buy Now, Pay Later Service Affirm Is Teaming Up With Stripe

Tech.Co

Starting today, customers using the Stripe payments system to buy their items at a retailer will have Affirm's “Adaptive Checkout” feature available to them. For purchases between $50 and $30,000, any eligible customer will be able to split their costs over multiple payment installments on either biweekly or monthly schedules.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Cold calls to strangers and email blasts are not so productive.