2022 Book Customer Mentor 
Startup Professionals Musings
JULY 8, 2022
Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.
Startup Professionals Musings
AUGUST 10, 2022
Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Build business relationships and a personal brand.
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Startup Professionals Musings
APRIL 16, 2022
Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compensation as the key factors determining team engagement , health, and productivity. Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ”
Startup Professionals Musings
OCTOBER 1, 2022
As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.
Startup Professionals Musings
SEPTEMBER 22, 2022
Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.
Startup Professionals Musings
NOVEMBER 30, 2022
While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs. You need to show insights to real customers and their needs, that get beyond your passions and projections.
Startup Professionals Musings
JULY 6, 2022
In my experience as a mentor to entrepreneurs, I find that self-doubt and lack of confidence are the primary constraints people have to overcome to move ahead. I found the key ones to be outlined well in a new book, “ Hunting Discomfort ,” by Sterling Hawkins. Marty Zwilling First published on Inc.com on 6/21/2022.
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