Startup Professionals Musings

DECEMBER 3, 2022

I was pleased to see these personal branding messages highlighted and confirmed in a new book, “ The New Brand You ,” by branding guru Catherine Kaputa. You need to step out of your comfort zone to socialize, meet new people, and collaborate with peers, company leaders, and mentors. Seek expert mentors and always evaluate feedback.

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Startup Professionals Musings

SEPTEMBER 7, 2022

As a mentor to young aspiring entrepreneurs , I often get asked for tips on a strategy to get started. Don’t be shy about networking for advisors with business experience for coaching and mentoring. In my experience, a good business plan should not be a book, or a one-pager. The ability to pivot quickly is a key to success.

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Startup Professionals Musings

JUNE 5, 2022

I saw these summarized clearly in a new book, “ BUILD ,” by a well-known entrepreneur and technologist from Silicon Valley, Tony Fadell. Look for a mentor, or expert in this area, and ask their advice. Marty Zwilling First published on Inc.com on 5/22/2022. Get advice before jumping to conclusions.

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Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Marty Zwilling First published on Inc.com on 9/16/2022.

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Startup Professionals Musings

OCTOBER 9, 2022

Thus, I was pleased to see the steps detailed in a new book, “ The Emotionally Strong Leader ,” by Carolyn Stern. Mentors and coaches are always willing to help you find creative ways around roadblocks, even ones you don’t even see. Marty Zwilling First published on Inc.com on 9/25/2022.

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Startup Professionals Musings

NOVEMBER 30, 2022

Great business leaders, including Bill Gates and Warren Buffett , are constantly asking questions and reading books about new technologies, new cultures, and new business opportunities. They mentor each other, and seek out experts in domains outside their current expertise and experience.

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Startup Professionals Musings

SEPTEMBER 22, 2022

Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. For example , Bill Gates shared a mentoring relationship with Warren Buffett that increased the credibility of both, although their business domains were quite different.

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Startup Professionals Musings

DECEMBER 16, 2022

One of the dysfunctions I often see in my coaching and mentoring work with small businesses is team member burnout. I was recently impressed with the detailed analysis and recommendations made on this subject in a new book, “ The Burnout Challenge ,” by Christina Maslach and Michael Leiter.

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Startup Professionals Musings

NOVEMBER 25, 2022

I recently found a wealth of practical guidance on how to build a perseverance mindset and use it to overcome adversity, break through barriers, and keep moving forward to success, in a new book, “ Win When They Say You Won’t ,” by Daphne Jones. Marty Zwilling First published on Inc.com on 11/10/2022.

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Startup Professionals Musings

SEPTEMBER 29, 2022

I was happy to see some practical guidance on this issue in a new book, “ Thriving on Overload ,” by Ross Dawson. I recommend that you supplement your own synthesis with artificial intelligence and mentoring from experts in related disciplines. Marty Zwilling First published on Inc.com on 9/12/2022.

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Startup Professionals Musings

NOVEMBER 11, 2022

After years mentoring young aspiring entrepreneurs , I am now convinced that getting along and becoming more productive with other people is a skill that any professional can learn, or accomplish via a dedicated strategy. Marty Zwilling First published on Inc.com on 10/25/2022. We all need these in the changing work environment today.

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Startup Professionals Musings

OCTOBER 5, 2022

As a mentor to business professionals, I find that many are frustrated that peers and managers don’t recognize the true value of their contributions. Marty Zwilling First published on Inc.com on 9/22/2022. These people expect their results have self-evident value, without requiring any effort on their part.

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Startup Professionals Musings

JUNE 3, 2022

As a mentor to many early business leaders, I always emphasize that need to switch from a product focus to a team focus. Some of the things to look for are fairly obvious, but others are more subtle, as outlined in a recent book, “ Connectable, ” by Ryan Jenkins and Steven Van Cohen. Negative changes in a recognizable routine.

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Startup Professionals Musings

JANUARY 21, 2022

I was impressed by a recent book, “ The Leadership Star ,” by Brian Hartzer, an experienced business executive, offering a concise leadership framework that I believe embodies the key attributes that I recommend. Marty Zwilling First published on Inc.com on 1/07/2022.

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Startup Professionals Musings

JANUARY 19, 2022

As an advisor and mentor, I’m always looking for more ways to improve communication, get people more engaged , and get more done. Marty Zwilling First published on Inc.com on 1/05/2022. Great communication inside the organization and outside is the key to value.

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Startup Professionals Musings

FEBRUARY 7, 2022

As a mentor to many entrepreneurs and business owners, I find that many of you have a real fear of uncomfortable interaction situations with individuals on your team, and often delay these discussions endlessly until a crisis occurs. Marty Zwilling First published on Inc.com on 1/24/2022. That’s a win-win for everyone.

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Startup Professionals Musings

MARCH 30, 2022

Thus I was pleased to see the same conclusion in a new book, “ CEO Excellence ,” by Carolyn Dewar, Scott Keller, and Vikram Malhotra, each a Senior Partner at McKinsey & Company. Marty Zwilling First published on Inc.com on 3/16/2022.

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Startup Professionals Musings

MARCH 11, 2022

In my experience as a mentor and consultant, it is not just the words, but also your tone, approach, body language, and the context in which you choose to engage that can make all the difference. Marty Zwilling First published on Inc.com on 2/24/2022.

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Startup Professionals Musings

APRIL 6, 2022

You won’t often find that recommended by consultants, so I was pleasantly surprised to see the key points highlighted in a new book, “ Self-Made Boss ,” by Jackie Reses and Lauren Weinberg. But the more you get involved with mentoring and training, the less time you have to enjoy the creative process.

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Startup Professionals Musings

MAY 2, 2022

This is a tough challenge for every coach and mentor. I’ve never had a definitive list of recommendations to overcome these qualms, so I was pleased to see the insights in a new book, “ Arrive and Thrive ,” by Susan MacKenty Brady, Janet Foutty, and Lynn Perry Wooten. Marty Zwilling First published on Inc.com on 4/18/2022.

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