2022 Customer Ideas Mentor 
Startup Professionals Musings
NOVEMBER 23, 2022
One of the complaints I often hear from engaged business professionals is that their new ideas, innovations, and change recommendations are unfairly criticized or dismissed without analysis. This argument is actually not attacking the idea, but shows a generalized resistance to change.
Startup Professionals Musings
OCTOBER 1, 2022
As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Believe it or not, customers are not all like you.
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Startup Professionals Musings
AUGUST 10, 2022
Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Many smart people I know fall into the category of “idea” people. Pay attention to all.
Startup Professionals Musings
AUGUST 17, 2022
During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. I’m convinced that great results are better than great ideas, and a great perception of you as a person is better than both ideas and results.
Startup Professionals Musings
NOVEMBER 30, 2022
I’m a believer in the old saying that investors look for great people, more than great ideas. While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs.
Startup Professionals Musings
JULY 27, 2022
One way to do this is to nurture mentoring relationships with experts in other disciplines, as Bill Gates did with Warren Buffet. Generously reward your team for learning from innovative ideas, including failures. Initiate a regular program of customer experiments. Marty Zwilling First published on Inc.com on 7/13/2022.
Startup Professionals Musings
MARCH 4, 2022
If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. New blood and new ideas are keys to agility.
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