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10 Key Business Domains Where ‘Big Data’ Looms Large

Startup Professionals Musings

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data. Social media postings and e-Commerce transactions are just a couple of the sources of external data that are of great interest to many companies. Scientific research in overdrive.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms. Stay current.

Marketing 119
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Six Tech Startups to Look Out For in 2023

Tech.Co

We've scoured the startup scene to find out which budding businesses have made big waves in 2022 — and whose growth is showing no signs of slowing down. After researching the field for seven years, the brains behind the company have figured out a way to optimize the efficiency of the process by using fuel cells.

Startup 118
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6 Success Mistakes Often Made By Serial Entrepreneurs

Startup Professionals Musings

As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity. In addition, these days you have to help your customers find you, through traditional marketing, more social media, and influencers.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

You may dream of developing a new silicon chip technology, but a bit of research should tell you that most disruptive solutions take billions in investment, and more time than you can afford for acceptance. Assess your connections, both social media and financial. Marty Zwilling First published on Inc.com on 8/11/2022.

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6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

I have encountered several business leaders whose real purpose and intent was to create a positive personal legacy, such as a research to cure a difficult disease, but they failed to disclose the intent to their team and constituents. Marty Zwilling First published on Inc.com on 6/23/2022.