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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. free weekly Infochachkie articles!

Content 171
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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

My background is that I was at IAC, focused on advertising solutions and advertising engagement. We've got original contributors such as Vox Media, Maker Studio's POLIPOP Network, everyone from the Bad Lip Reading Guys, to Barackdubs, it spans the spectrum. One of the companies there I was working with was CollegeHumor.

Content 230
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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

It’s clear that many companies are going to need to understand “authority&# in the social media era. Online advertising platform for local businesses; ReachLocal reported over $203 million in revenue for 2009, compared to around $146 million in 2008. 11mm in Series B (oversubscribed); raised $16.5mm total. businesses.

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8 Growth Practices That Every Startup Needs To Follow

Startup Professionals Musings

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. For many companies, the long game is choosing the right strategic partners and acquisitions. But never take your eye off today’s customer.

Startup 144
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). It is Blockbuster video in the dawn of Netflix. Will a third-party pay (advertisers, data companies)?

Startup 150
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Revolution co-founder talks Living Social, ZipCar, Steve Case & GroupOn Super Bowl Ads

Both Sides of the Table

They are a national practice but “it would be hard to see a local media success that Revolution isn’t part of&#. This potential merger is another example of media companies getting together in what seems like a monopolistic way that still might find itself as prey for market innovation of the future; like Hulu for example.

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8 Positive Lessons From Facebook On Building Momentum

Startup Professionals Musings

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. For many companies, the long game is choosing the right strategic partners and acquisitions. But never take your eye off today’s customer.