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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Performance marketing also demands accountability.

Marketing 209
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Study: $48 Billion In Value Created Over 15 Years In SoCal IT VC-Backed Firms

SoCal Delicious

A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009. Tags: results investment exit california southern acquisition merger capital venture. IPO in 1996). "The

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. Jeb Spencer: For TVC, closing on our new $115 million software focused growth equity fund at the end of last year made for an exciting 2015.

Capital 100
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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. My background is that I was at IAC, focused on advertising solutions and advertising engagement. Daniel Altman: For us, it's about user acquisition, and working on the technology.

Content 230
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Interview with Skyler Lucci, HeyTutor

socalTECH

In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. The software does most of the job of vetting the tutor, but once that tutor is visible and our team knows they are interested in the job, that's where the hands-on touch comes into play.

Startup 113
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Interview with Matthias Galica, ShareSquare

socalTECH

To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable.

Startup 220