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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.

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Reflections on 2018: Jeb Spencer, TVC Capital

socalTECH

Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? Lexus studied customers in the US and predicted that car buyers had just had it with clunky US cars. We are so excited to have done 25 deals, many in the SoCal area, with many more to come. Remember the exploding Ford Pinto?

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Study: $48 Billion In Value Created Over 15 Years In SoCal IT VC-Backed Firms

SoCal Delicious

A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009. Tags: results investment exit california southern acquisition merger capital venture. IPO in 1996). "The

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Interview with Skyler Lucci, HeyTutor

socalTECH

In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. The software does most of the job of vetting the tutor, but once that tutor is visible and our team knows they are interested in the job, that's where the hands-on touch comes into play.

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. Jeb Spencer: For TVC, closing on our new $115 million software focused growth equity fund at the end of last year made for an exciting 2015.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

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