category strategic-planning Acquisition Related Topics 
Startup Professionals Musings
DECEMBER 31, 2018
Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category. It also has the advantage over competitors of retaining existing customers, while at the same time attracting new customers from another category.
Both Sides of the Table
APRIL 14, 2012
“it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” to justify a “strategic” price. Let me explain.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
socalTECH
JANUARY 27, 2011
We thought it would be interesting to talk to the firm, so we connected with Nick Higgins who is the EVP heading up Joost and running its Santa Monica operations, to hear more about the spinout and Adconion's aggressive hiring plans in the area. Your firm started in UK, but has big expansion plans in Los Angeles.
Startup Professionals Musings
MAY 9, 2016
When the plan is all in your head, and elements are undefined, it’s important to monitor every step of the progress, in order to make quick corrections. Investors and alliances are looking for partners who have a strategic focus, and can find the right consultants to solve their tactical issues.
InfoChachkie
DECEMBER 2, 2009
Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.
Expert insights. Personalized for you.
99 
Let's personalize your content