TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Did the eyeballs suddenly disappear? What is the answer?

Metrics 296

Metrics Sites Advertising Web 296

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. And that’s not as easy as “simply” selling the company or achieving a financial goal over time. What is your leadership end game goal?

Resource 156

Resource Satisfaction Metrics Course 156

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

AUGUST 21, 2021

In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

MARCH 21, 2016

Santa Monica-based TrueCar has begun ranking vehicles, based on how well their values hold up in the pre-owned vehicle market, through an annual "TrueCare Pre-Owned Value Awards" program, the company said over the weekend. READ MORE>>.

Truecar 100

Truecar Santa Monica Metrics Pricing 100

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Leadership brand development. Marty Zwilling.

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

OCTOBER 13, 2021

For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Hypermetricemia – metrics for everything. Thus you are driven to short-term growth fixes versus radical change.

Metrics 133

Metrics Product Yahoo Examples 133

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.”

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

AUGUST 1, 2021

You don’t have enough control over your time, investors, the market, or your startup. You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You can’t build a great company without help. Instead of controlling the business, the business is controlling you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics. Regularly invent new ways to delight customers.

Customer 114

Customer Custom Satisfaction Metrics 114

Berkonomics

MARCH 31, 2016

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. And that’s not as easy as “simply” selling the company or achieving a financial goal over time. So, how would you measure your effectiveness as a leader?

Resource 120

Resource Satisfaction Metrics Course 120

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How long does it take me to pay back my original customer acquisition costs?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. But it is an important metric for firms in pursuit of explosive growth. It decreases your odds of being bought.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. Leadership brand development. Marty Zwilling.

Technical Review 124

Technical Review Organization Coach Invest 124

socalTECH

DECEMBER 11, 2017

Scott tells us how the company--backed by St. Cloud Capital--has managed to coax those equipment rental yards into the digital age, and how the company has tackled other challenges in focusing its business. Scott Cannon: We are an online marketplace for companies in the rental construction equipment space. What is BigRentz?

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

AUGUST 7, 2020

In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Document processes and metrics for economies of scale.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

socalTECH

JANUARY 14, 2011

MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase. Wes Nichols: MarketShare is an analytics company. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

Sites 61

Sites Marketing Social Media Social Network 61

Startup Professionals Musings

AUGUST 27, 2018

In this era of rapid market and technological change, I know I have to challenge my small business advisory clients to keep innovating and stay ahead of the game. They have the courage to make bold decisions, often contrary to conventional market research and linear thinking. Allocate funds for intrapreneurship and acquisitions.

Metrics 58

Metrics IBM IBM Competition 58

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

FEBRUARY 18, 2014

MuckerLab is one of a number of accelerators who have managed to scoop up venture funding for its companies, with such portfolio companies Surf Air, Retention Science, Wallaby, Chromatik, and others. We just had the demo day for our third batch of companies. How are things going over there at MuckerLab?

Incubator 187

Incubator Southern California Startup Ideas 187

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. If you don’t, somebody else WILL!” ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

MAY 10, 2019

Of course, nothing is totally free, and I have heard the horror stories of relatively small companies finding thirty or more employees spending most of their time scanning and using social media for promotions, or engaging high-priced consultants who never seem to be able to show any real return for all of their efforts.

Social Media 99

Social Media Media Tool Startup 99