Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. There are many roads to Rio, so they say. But there is one overwhelming method of appraising the effectiveness of a business leader.

Resource

socalTECH

JANUARY 14, 2011

By linking the activities to P&L--not click rates, or cost per sale, or cost per lead, or brand awareness, which are all soft metrics--we are able to give our customers ammunition to take to their board or to finance, and prove the true effectiveness of their marketing and the true effectiveness of the agencies involved. READ MORE>>.

Social Media

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Less is more. But never take your eye off today’s customer.

Startup

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Less is more. But never take your eye off today’s customer.

Competition

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media

Startup Professionals Musings

JANUARY 6, 2021

It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales.

Technical Review

Both Sides of the Table

FEBRUARY 27, 2019

Often board members themselves don’t do the work to say “what metrics would we like to see.” Any great board member should tell you, “please don’t create any performance metrics or materials that analyze the business that you’re not already creating for your own management’s use.” Sometimes they don’t even know.

Startup

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition. Investors value growth.

Startup

Startup Professionals Musings

AUGUST 12, 2015

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Creating intellectual property, including patents, is the key to long-term value and a sustainable competitive advantage. Set milestones and meet them. Ownership. Accountability.

Entrepreneur

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition. How profitable is my product or service?

Startup

Berkonomics

MARCH 31, 2016

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. There are many roads to Rio, so they say. But there is one overwhelming method of appraising the effectiveness of a business leader.

Resource

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Entrepreneur

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer

Both Sides of the Table

JANUARY 31, 2010

TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world. Our first big institutional round was $16.5

Entrepreneur

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Customer

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns. The key takeaway?

Commerce

socalTECH

FEBRUARY 18, 2014

When a company either has revenues, if that''s the primary metric, or if it''s a consumer application, high user acquisition and engagement, we know there is some degree of product-market-fit. Instead, you have to prepare those companies, and make them competitive with the best companies in Silicon Valley who are getting funded.

Incubator

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Less is more. But never take your eye off today’s customer.

Social Media

Both Sides of the Table

MAY 23, 2012

Yes, it’s true that FOMO (fear of missing out) is driving some irrational behavior and valuations amongst uber competitive deals and well-financed VCs. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.

Customer

Startup Professionals Musings

AUGUST 7, 2020

It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Attract, train, and reward only the best leaders.

Technical Review

Startup Professionals Musings

AUGUST 13, 2022

Exposure instills the fear and urgency you need to deliver the right competitive solution. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Exposure is another key ingredient. What will set your business apart?

Technical Review

Startup Professionals Musings

AUGUST 14, 2016

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Set milestones and meet them. Ownership. Accountability.

Coach

socalTECH

MARCH 6, 2017

A lot of what we've been looking at are the metrics. It's very exciting to find these apps, and once we make those acquisition and changes, see if our expectations and projections are meeting up with what happens in reality, once we actually own the application. We have a huge acquisition pipeline.

Media

Startup Professionals Musings

AUGUST 18, 2018

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Set milestones and meet them. Ownership. Accountability.

Entrepreneur

Startup Professionals Musings

AUGUST 7, 2015

Competitor positioning and sustainable competitive advantage. Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Investors will impatiently expect a winning business model, customer segment definitions and volume projections.

Product

Startup Professionals Musings

MAY 16, 2015

Exposure instills the fear and urgency you need to deliver the right competitive solution. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Exposure is another key ingredient. What will set your business apart?

Startup

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media

Startup Professionals Musings

DECEMBER 7, 2013

Exposure instills the fear and urgency you need to deliver the right competitive solution. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Exposure is another key ingredient. What will set your business apart?

Startup

socalTECH

SEPTEMBER 27, 2013

How about mergers and acquisitions? For a similar company, with the same metrics and stage, valuations had been tiny. They have to be sensitive to competitive dynamics, but, if you are in ad-tech, and WPP or Google is the best buyer for your company, why not spend some time with a VP at Google? That''s paramount to a great exit.

Southern California

Startup Professionals Musings

NOVEMBER 9, 2019

Exposure instills the fear and urgency you need to deliver the right competitive solution. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Exposure is another key ingredient. What will set your business apart?

Startup

Startup Professionals Musings

AUGUST 27, 2018

I will suggest to you as a business owner and entrepreneur that focus on certain key behaviors will drive innovation without waiting for the next competitive crisis: Be outspoken in communicating proactive required change. Allocate funds for intrapreneurship and acquisitions. Set metrics and rewards specifically for innovation.

Metrics

socalTECH

NOVEMBER 25, 2008

We were over 2x up on this round, and we also had a bunch of individual investors who wanted to put in--people who had invested in our competition a few years ago. The other thing to note is that there are lots of companies that are underfunded, and are going to be acquisition targets by the big medical oligopolies. READ MORE>>

Startup

Startup Professionals Musings

DECEMBER 2, 2017

Exposure instills the fear and urgency you need to deliver the right competitive solution. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Exposure is another key ingredient. What will set your business apart?

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