Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Hire consultants. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Memorize your use of “LALA”. But listen! Adapt (again)!

Marketing 156

Marketing Metrics Education Resource 156

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. We also have an office now in Houston as well as a result of the acquisition.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

APRIL 23, 2022

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Employees will lose focus on their work.”

Startup 134

Startup Training Sales Entrepreneur 134

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Both Sides of the Table

DECEMBER 1, 2009

But whether it’s Naval’s “power of two&# or my “start things and then hire your co-founder&# approach the reality is that you’ll need to find a partner. Have you worked in marketing / customer acquisition before? - Resist the temptation to hire clones of you. Take your inventory.

Startup 289

Startup Venture Capital Entrepreneur Sales 289

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Set milestones and meet them. Ownership. Value creation. Accountability.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. How long does it take me to pay back my original customer acquisition costs?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

FEBRUARY 24, 2011

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Employees will lose focus on their work.

Entrepreneur 100

Entrepreneur Startup Training Sales 100

socalTECH

JANUARY 7, 2015

Irvine-based customer service outsourcing provider Alorica said Wednesday afternoon that it has paid $275M for the agent services businesses of West Corporation. alorica business process outsourcing west corporation merger acquisition customer service nearshoring offshoring' billion in revenues in 2015. READ MORE>>.

Offshore 100

Offshore Outsource Customer Custom 100

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Science said that Monahan will head up social customer acquisition for its portfolio firms. READ MORE>>. science executive incubator accelerator social alphaboost'

Marketing 178

Marketing Incubator Social Media Google 178

Tech Zulu Event

SEPTEMBER 28, 2015

According to the Bureau of National Affairs (BNA), competitive markets and talent acquisition is driving big data analytics. These technology solutions allow large companies to utilize software products to source, screen and select hiring candidates. Here are four ways that big data is affecting the hiring process.

Software Review 40

Software Review Statistics Technical Review Screening 40

Berkonomics

AUGUST 7, 2014

Interview potential customers, hold focus groups, meet with existing customers. Hire consultants. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Berkonomics books available at www.berkus.com.

Marketing 176

Marketing Metrics Education Resource 176

Both Sides of the Table

NOVEMBER 16, 2014

But if you level up , raise capital and grow customers, revenue and staff – life changes. You hire great people. You motivate, cajole, reassign tasks, hire, fire and push the organization forward. The best leaders are great at hiring in large part because they are inspirational. Do you hire more sales people?

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

socalTECH

SEPTEMBER 21, 2010

Move--which has major operations in Westlake Village--said the acquisition will allow it to deliver greater value to its customers. In additon to the acquisition, it appears that Move's center of gravity has shifted squarely north, to Campbell, California, where it now lists its headquarters. ListHub syndicates 2.4 READ MORE>>.

Westlake Village 198

Westlake Village Acquisition Sites Web 198

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Set milestones and meet them. Ownership. Value creation. Accountability.

Coach 144

Coach Metrics Social Network Competition 144

TechCrunch LA

NOVEMBER 7, 2019

The company also said it intends to use the financing to make some key hires. Wrench has already serviced around 100,000 vehicles, according to Petersen and all of the company’s repair and servicing visits come with a 12,000-mile warranty and a vehicle inspection with the results delivered to a customer.

Demand 100

Demand Services Los Angeles Mobile 100

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Research has confirmed that culture is a primary driver for financial performance, customer experience, and team productivity.

Technical Review 129

Technical Review Funding Organization Coach 129

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about? It was really great.

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

MARCH 19, 2019

We started focusing on that, and at the time we were doing only phone verification, but then we started adding in data analytics because of customer demand, we added in some other things like straight messaging rather than pin codes. What enabled you to get that first customer on board? We were really focused on customer acquisition.

Marina Del Rey 113

Marina Del Rey Software Review Startup Incubator 113

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

JULY 21, 2019

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Employees will lose focus on their work.”

Training 88

Training Sales Entrepreneur Technical Review 88

socalTECH

SEPTEMBER 23, 2020

The other option in the dating space was to hire a traditional, matchmaking company. With matchmaking, you hire someone to do everything for you, setting you up for dates. Through my own frustration, I decided, in 2017, the heck with this, and decided to hire a traditional matchmaker. What are they reading?

Startup 203

Startup Entrepreneur Southern California Netflix 203

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. Often, a board meeting is entirely devoted to issues of growth, with members chiming in to help the CEO with marketing issues or customer acquisition.

Resource 156

Resource Acquisition Class Help 156

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. You may be the main problem, insisting on making every decision, and hiring cheap helpers rather than help. Inadequate focus on hiring and people development. Poor communication and visibility from the top.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

APRIL 17, 2023

On the other hand, if you are a new entrepreneur, still in the idea stage, professional investors will only tell you to come back later when you have traction (customers and revenue). You are now entering the rollout stage , with money required for marketing, hiring a full-time team, and a production process.

Funding 125

Funding Startup Ideas Equity 125

socalTECH

MAY 16, 2019

Isaac told us a bit about how he thinks his company can help solve the recruiting issues with hiring software sales repsand also tells new entrepreneurs that sometimes, you just can't have it all, and the challenges of balancing a startup, family life, your health, and the rest of your life. What is Sales Insider?

Sales 133

Sales Startup Software Marketing 133

socalTECH

SEPTEMBER 10, 2015

We caught up with co-founder and COO Alexander Israel late yesterday, ahead of the announcement, to have a quick chat with him about the acquisition and his experience--along with co-founder Sam Friedman--of starting up and selling his company. How'd the acquisition come about? Hiring and execution are everything.

Santa Monica 100

Santa Monica Startup Acquisition Ideas 100

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. We''re also trying to hire people and add more people to our A team today. We do that methodically.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

AUGUST 11, 2021

In reality, every startup brings new unknowns, new people, new competitors, and new customers. Of course, you must hire the right people and really listen to them, but don’t expect them to do your job. Markets, customers, and competitors evolve, and you must continually update the business to stay ahead.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171

socalTECH

SEPTEMBER 12, 2019

On the flip side, we attract those candidates, based on their affinity group, such as Blacks in Tech, Latinos In UI and UX design, women enggineers, and other affinity groups that attract talent, making them accesible to companies that are looking to hire for diversity. It's a community of underrepresented professionals.

Technical Review 140

Technical Review Startup Platform Resource 140

InfoChachkie

SEPTEMBER 15, 2011

Establish A High Hiring Bar – You’re Creating An Enduring Culture. “I’d I’d rather interview 50 people and not hire anyone than hire the wrong person.”. As discussed in Hiring Entrepreneurs, the impact of each new hire during your startup’s early days is tremendous. Be Simpleminded.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

MAY 1, 2019

Don’t get me wrong, it’s always great to see that first surge of customers, but that’s just the beginning of your work. With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics.

Metrics 86

Metrics Startup Training Customer 86

Both Sides of the Table

JUNE 17, 2017

If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. If you don’t have a strong balance sheet and can’t hire more people that’s fine — but understand this may lead to slower growth.

Startup 227

Startup Venture Capital Sales Course 227