Both Sides of the Table

JANUARY 25, 2015

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics. Success for many is ephemeral.

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Choose the best social media platform for your domain. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice. This is not trial and error.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice. This is not trial and error.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice. This is not trial and error.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. Be Simpleminded.

Tips 279

Tips Startup Framework Custom 279

Startup Professionals Musings

SEPTEMBER 19, 2016

For example, the concept of an online platform for social networking is a simple one, and has been attempted by thousands of entrepreneurs past and present. Lack of focus only confuses customers and dilutes your scarce time and resources. Define and use metrics to measure your progress. The idea is the only easy part.

Social Network 94

Social Network Startup Ideas Entrepreneur 94

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. if that was my chosen messaging platform. I talk to a lot of founders of startups.

Web 150

Web Sites Email HTML 150

Tech Zulu Event

MAY 9, 2014

This was a chance to blow open the story on their companies, to address a room full of potential investors, mentors, partners, customers, and press. They showed very impressive average customer repurchases. Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

JANUARY 30, 2012

Leftronic is a real-time data visualization platform for startups. We make it trivial to quickly aggregate and monitor your key metrics in real-time! CallFire provides Voice and SMS Solutions to over 40,000 customers including political groups, non-profits, insurance agents, small business owners, and marketers.

CalTech 91

CalTech Company Companies Idealab 91

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! Savannah Peterson – Shapeaways , the social platform for 3D printing. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs.

Entertainment 99

Entertainment Google Entrepreneur Course 99