Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. Customer Acquisition. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

JANUARY 3, 2016

The new war for platforms has mostly been waged by Andreessen Horowitz who have raised astounding amounts of capital and therefore had the fees to put into providing more services for entrepreneurs. It is clear to me that both approaches work. All are great firms with great reputations and phenomenal returns.

Venture Capital 150

Venture Capital Platform Startup Resource 150

socalTECH

OCTOBER 25, 2012

We launched into bridal first, and gave us a good start in a niche, and let me prove the business model and myself as an entrepreneur. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. I think that's important for other entrepreneurs to know.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92