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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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PayPal Completes $4 Billion Acquisition Of Honey

socalTECH

San Jose-based PayPal Holdings said this morning that it has completed its $4 billion cash acquisition of Los Angeles-based Honey , the developer of a browser plug-in that helps consumers find the best coupons for purchases when they are shopping online. READ MORE>>.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? These two questions/answers can help define the early proof points for your company. Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect).

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Digital Map Products Names New Board Member

socalTECH

Irvine-based Digital Map Products , which provides map-based, real estate applications, said this week that it has named a new member to its board of directors. According to Digital Map Products, it has appointed Dave Cozzens to its board, to help guide the company around strategic growth and positioning. READ MORE>>.

Product 133
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Digital Map Products Buys DMTI Spatial

socalTECH

Irvine-based geospatial mapping software and technology developer Digital Map Products has acquired DMTI Spatial , a location-based intelligence provider based in Canada, the company said on Wednesday. Financial terms of the acquisition were not announced. DMTI Spatial was owned by Neopost Canada. READ MORE>>.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Test Score.

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