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Yardi Acquires 42Floors.com

socalTECH

Santa Barbara-based Yardi announced this morning that it has acquired 42Floors.com, an online marketing platform for tenants and brokers. Financial details of the acquisition were not announced. 42Floors will become part of Yardi's CommercialEdge network of marketplaces.

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Impact Acquires ACTIVATE

socalTECH

Santa Barbara-based Impact , which develops partnership management software, said this morning that it has acquired ACTIVATE , an influencer marketing platform which provides influencer discovery, program workflow, measurement, and analytics. Financial details of the acquisition were not announced. READ MORE>>.

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Occam Networks Acquired By Calix

socalTECH

Santa Barbara-based Occam Networks , a developer of broadband switching equipment for the rural telecom market, is being acquired by Calix , the firms announced this morning. per share of Occam Networks stock. Tags: occam networks calix broadband telecom communications merger acquisition. READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A great opportunity for more visible networking. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging.

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Resonant Files For IPO

socalTECH

Santa Barbara-based Resonant, Inc. , in an IPO on the Nasdaq Capital Market. Resonant said it is developing a new technology called Infinite Synthesized Networks to build RF filters, used to filter radio signals for things like mobile phones. The IPO offering is being underwritten by MDB Capital Group. Resonant Inc.

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DFJ Frontier Gets Exit At ClearAccess

socalTECH

Los Angeles- and Santa Barbara-based DFJ Frontier , the venture capital firm founded by David Cremin and Scott Lenet, has scored an exit at one of its portfolio firms, ClearAccess. According to networking giant Cisco , it has acquired ClearAccess to bolster its network management capabilities for the service provider market.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. You’re right.

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