Remove Acquisition Remove Media Remove Social Media Remove Training
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119
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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Now, Thrive Global is adding a tech tool to its arsenal of cognitive behavioral therapies with the acquisition of the Los Angeles-based startup, Boundless Mind. Terms of the deal were not disclosed, but the stock and cash acquisition will see all nine members of the current Boundless team join Thrive Global.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Prioritize mergers and acquisitions early. Get support from credible industry groups and partners.

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How Jukin Media Is Turning Viral Video Into A Real Business

socalTECH

And, even more, how to do you manage the jump on the viral video train again, and keep those viral hits coming? We caught up with Lee Essner , the President of Jukin Media, to learn more about how the company thinks it has figured out how to make a business round viral videos. What is Jukin Media?

Media 235
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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

People with the wrong tools or no training. It’s no secret that some people are more productive than others, due to skills, training, or commitment. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146