Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Really listen to feedback from the team, and empower them with the ability to make customers happy.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. My best advice is to stick to the middle ground.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

FEBRUARY 3, 2020

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Proactively prepare for downturns and recoveries.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. As your business grows, you need employees who can execute quickly and consistently, with minimal training. It’s time to really focus on social media, videos, and email.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 116

Startup Pricing Cloud Computing Customer 116

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Just don’t spam people.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 105

Pricing Cloud Computing Customer Custom 105

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

AUGUST 30, 2015

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

socalTECH

FEBRUARY 13, 2015

We caught up with CEO Serge Gojkovich to learn more about what the company is up to, and to hear more about the company''s acquisition of Curby this week. We''re also promoting the parking with our partners, with valets, with restaurants, all on social media, to show that we are all one happy family.

Networking 100

Networking CTO Hire CTO Coach Mobile 100

Startup Professionals Musings

JULY 19, 2014

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

FEBRUARY 12, 2018

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

JANUARY 17, 2015

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. My best advice is to stick to the middle ground.

Technical Review 108

Technical Review Startup Satisfaction Entrepreneur 108

socalTECH

JUNE 9, 2014

And, even more, how to do you manage the jump on the viral video train again, and keep those viral hits coming? We then help push those videos through social media channels, and help them go viral. We''ll do publishing on Youtube, licensing, turnkey, acquisition deals, and also do original programming.

Media 235

Media Content Startup IP 235

Both Sides of the Table

MARCH 5, 2010

.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. It has some similarities with Brizzly in this regard.

Angel 254

Angel Technical Review Software Review Platform 254

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts. Start planning now for new operational costs, including people turnover, benefits, and training.

Marketing 110

Marketing Pricing Startup Customer 110

SoCal Delicious

MAY 6, 2012

Team Rubicon unites the unique skills America’s returning veterans offer with the expertise of medical professionals; all while interactively engaging donors through social media. He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. Social Media. Technology.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Startup Professionals Musings

NOVEMBER 27, 2017

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Be the first to disrupt an existing market space. Being first is always important.

Netflix 54

Netflix Social Media Competition Customer 54

Both Sides of the Table

JANUARY 17, 2011

Despite the importance of creativity, there seems to be almost no focus on teaching it, encouraging it, training at it & incorporating it into our daily routines. How does social media on Facebook & Twitter change things? This applies equally to VCs, startups & big company executives. Many people are visual thinkers.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. Yes, social networks of 2010 have much better usability, have better developed 3rd-party platforms and many more people are connected. reinvented, with more people online and trained.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Startup Professionals Musings

JUNE 12, 2012

Then came the advent of social media companies like Facebook and Twitter that declared a critical mass with no revenue, counting on their user base of millions of people to get them market values in the billions of dollars. Productivity is measured in ratios like cost of customer acquisition and revenue per employee.

Social Media 96

Social Media Customer Custom Entrepreneur 96

Startup Professionals Musings

FEBRUARY 6, 2011

Then came the advent of social media companies like Facebook and Twitter that declared a critical mass with no revenue, counting on their user base of millions of people to get them market values in the billions of dollars. Productivity is measured in ratios like cost of customer acquisition and revenue per employee.

Startup 91

Startup Social Media Customer Custom 91