Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Specialized services, such as accounting, require skilled people, training, and tools, and do not scale well.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

DECEMBER 17, 2022

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Working with the media is required, both social as well as the press, through public relations and internal channels.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

OCTOBER 30, 2022

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

DECEMBER 13, 2019

People with the wrong tools or no training. It’s no secret that some people are more productive than others, due to skills, training, or commitment. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Excessive support and return activities.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. My best advice is to stick to the middle ground.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Just don’t spam people.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Really listen to feedback from the team, and empower them with the ability to make customers happy.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. My best advice is to stick to the middle ground.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

FEBRUARY 3, 2020

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. As your business grows, you need employees who can execute quickly and consistently, with minimal training. It’s time to really focus on social media, videos, and email.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 116

Startup Pricing Cloud Computing Customer 116

TechCrunch LA

SEPTEMBER 14, 2018

If anything, the OculusVR acquisition in 2014 signaled that Facebook saw VR as a social final frontier. By training employees with VR, there’s the potential to more accurately simulate key scenarios and push people towards good choices. The Social Experiment. Augmenting the Office. Your Virtual Self.

UCLA 185

UCLA Startup Snapchat Los Angeles 185

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

AUGUST 30, 2015

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

socalTECH

JULY 20, 2011

The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media. Investment banking was a great training ground. Everyone knows this. Jennifer Sargent: It's funny. It was an eye opener.

News 173

News Entertainment Startup Bertelsmann 173

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

socalTECH

FEBRUARY 13, 2015

We caught up with CEO Serge Gojkovich to learn more about what the company is up to, and to hear more about the company''s acquisition of Curby this week. We''re also promoting the parking with our partners, with valets, with restaurants, all on social media, to show that we are all one happy family. What is Curbstand up to right now?

Networking 100

Networking CTO Hire CTO Coach Mobile 100

Startup Professionals Musings

JULY 19, 2014

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

FEBRUARY 12, 2018

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

JANUARY 17, 2015

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. My best advice is to stick to the middle ground.

Technical Review 108

Technical Review Startup Satisfaction Entrepreneur 108

Both Sides of the Table

MARCH 5, 2010

It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. The problem is that to really fix education you’d need to reform incentives and pay in addition to better teacher training. It has some similarities with Brizzly in this regard.

Angel 254

Angel Technical Review Software Review Platform 254

Both Sides of the Table

APRIL 21, 2010

The training becomes “adaptive.&#. And of course the big question is whether Salesforce.com can out innovate these startups (especially after their acquisition of InStranet ). Expect great things from Assistly. Immediately monetizable because people pay for this stuff. 12.5mm in Series C. 2.2mm in Series A.

Venture Capital 265

Venture Capital Capital Email Blogging 265

InfoChachkie

JANUARY 16, 2018

We have customers from so many different industries like software, financial services, healthcare, and media. Greathouse: I know it’s difficult to estimate, but how much further along do you think you would be from a customer acquisition and revenue generating standpoint if you had taken in a few million in investment dollars?

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts. Start planning now for new operational costs, including people turnover, benefits, and training.

Marketing 110

Marketing Pricing Startup Customer 110

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. If they don’t have a call center already with trained sales reps answering calls, they’re probably not a good fit.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

MARCH 25, 2014

It’d been a big year in tech, and the different supporting parts of team TZ – so what better way to kick off the festivities with an inaugural train-bound journey, courtesy of the good people at Amtrak. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JANUARY 17, 2011

Despite the importance of creativity, there seems to be almost no focus on teaching it, encouraging it, training at it & incorporating it into our daily routines. I started to build this into a media & entertainment value chain that broke down the components of the industry into discrete parts. Many people are visual thinkers.

Writing 356

Writing Startup Ideas Summary 356

Startup Professionals Musings

NOVEMBER 27, 2017

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Be the first to disrupt an existing market space. Being first is always important.

Netflix 54

Netflix Social Media Competition Customer 54

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. reinvented, with more people online and trained. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. They had mail, IM, groups, answers, etc.

Social Network 318

Social Network Networking Web 2.0 Startup 318

SoCal Delicious

MAY 6, 2012

We believe there are awesome entrepreneurs everywhere, not just in the places constantly covered by the media. Team Rubicon unites the unique skills America’s returning veterans offer with the expertise of medical professionals; all while interactively engaging donors through social media. We want to help them, and will.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Startup Professionals Musings

JUNE 12, 2012

Then came the advent of social media companies like Facebook and Twitter that declared a critical mass with no revenue, counting on their user base of millions of people to get them market values in the billions of dollars. Productivity is measured in ratios like cost of customer acquisition and revenue per employee.

Social Media 96

Social Media Customer Custom Entrepreneur 96

Startup Professionals Musings

FEBRUARY 6, 2011

Then came the advent of social media companies like Facebook and Twitter that declared a critical mass with no revenue, counting on their user base of millions of people to get them market values in the billions of dollars. Productivity is measured in ratios like cost of customer acquisition and revenue per employee.

Startup 91

Startup Social Media Customer Custom 91