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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

As people consume Twitter on mobile clients they are almost definitionally not doing so on Twitter.com. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. But in any platform community this happens. We will be direct and forthright.

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EA Mobile Targets Amazon's Kindle

socalTECH

Los Angeles-based EA Mobile , the mobile game publishing arm of Electronic Arts, has set its sights on a new platform for its mobile games: Amazon's Kindle. As part of the announcement, Amazon said that one of the first firms to be creating applications for the Kindle is EA Mobile. READ MORE>>.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224
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Snap accelerator names its latest cohort

TechCrunch LA

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. . The latest cohort from Snap’s Yellow accelerator.

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Rubicon Project Goes Mobile

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product helps publishers to sell mobile ad inventory, through both direct and indirect sales channels.

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Scopely raises $340 million at a $3.3 billion valuation as gaming grabs investors’ interest

TechCrunch LA

In a move to shore up institutional support in what’s likely to be it’s last fundraising as a private company, the Los Angeles-based mobile gaming behemoth Scopely has raised $340 million in its latest eye-popping round of funding. ” In terms of capitalization, no other mobile gaming studio comes close.