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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. What has helped you grow to the size where you are now?

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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

It seems like everyone has an Internet startup these days. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. So what are the key strategies that can improve the success odds for your online startup? Search engines. like Google.

Startup 96
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. But, when it comes to tracking what ad placement or publisher was responsible for getting a consumer to pick up the phone and call, that’s pretty difficult. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209
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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

It seems like everyone has an Internet startup these days. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. So what are the key strategies that can improve the success odds for your online startup? Engage your audience with social media.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo!

Content 171