Acquisition Resource Sales Software Review 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
Startup Professionals Musings
OCTOBER 30, 2020
Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community. Minimize one-time sales in your business model. Facilitate rapid growth through contracted resources. Prioritize mergers and acquisitions early.
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Startup Professionals Musings
APRIL 28, 2021
No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Gather your resources before scaling the business.
Startup Professionals Musings
AUGUST 13, 2022
Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. billion dollar sale to Oracle from Bozeman, Montana. Today, Silicon Valley is the consumer and enterprise software capital of the world.
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. Gross margin positive !=
Both Sides of the Table
NOVEMBER 14, 2017
He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. How long does it take me to pay back my original customer acquisition costs? Sam’s enthusiasm was infectious and his plans were bold.
Both Sides of the Table
DECEMBER 27, 2011
To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. The most obvious way to explain this is with sales people. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition.
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