Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today
JANUARY 4, 2016
It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. A version of this article previously appeared in Forbes.