Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan
SoCal CTO
NOVEMBER 17, 2009
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!
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