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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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Evoke Pharma’s Stock Sinks on Stomach Drug’s Phase 3 Failure

Xconomy

Evoke’s late-stage study failed to show a significant benefit to the drug, EVK-001, versus placebo at all 41 of the sites that tested it nationally. In about one-third of the sites (13 out of 41), patients in the trial who took placebo reported an improvement in symptomatic diabetic gastroparesis.

Study 40
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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. As you can see in the LA landscape, there are already a tremendous number of YouTube channels, sites like FunnyOrDie, and CollegeHumor. Daniel Altman: For us, it's about user acquisition, and working on the technology.

Content 230
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Interview with Ryan Disraeli And Stacy Stubblefield, Telesign

socalTECH

Stacy Stubblefield: We do two factor authentication, which basically means we send text messages with the codes you get when you log into a web site or even when you're just registering for a website. Ryan Disraeli: I was studying business with an emphasis on entrepreneurship. We were really focused on customer acquisition.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

Studying for the SAT, LSAT, GMAT, TOEFL, MCAT and other standardized tests in the US is a massive market that has been dominated for years by Kaplan and Princeton Review. Knewton, Grockit and others are creating new ways for students to study for these tests in a more cost effective way. 2.2mm in Series A. 5.0mm in Series C.

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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

But in the end we selected David Lin , a superstar who did 4 years at the technology investment banking firm Montgomery & Co and 4 years as Director of Strategy at the comparison shopping site PriceGrabber where he dealt with many operational issues. He’s a star who has a very intuitive feel for technology and … no MBA.

Startup 337
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). If you want to succeed you need to study the competitors. Study your history. Competition.

Startup 150