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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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ServiceNow Buys San Diego Specialist in Customer Experience, Design

Xconomy

ServiceNow (NYSE: NOW ), the Santa Clara, CA-based giant that provides cloud-based IT services, is boosting its emphasis on human-centered design with its acquisition of Telepathy , a San Diego specialist in customer experience and design. Financial terms of the deal were not disclosed. ServiceNow likewise emphasized.

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Niantic transcends Discord to build Campfire, an AR social app, and unveils Lightship VPS

TechCrunch LA

With the help of Niantic’s recent 8th Wall acquisition , these features will also be available in mobile web browsers. Of course, GPS shows you where you are and what’s around you, but VPS adds another layer, showing you user-generated experiences designed to enhance your real-world experience.

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Mission Debuts Managed Services, Cloud Consulting After Merger

socalTECH

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure. Anderson, the CEO of Mission, previously has served as CEO of Dreamhost, and also co-founded cloud technology company Inktank, among other experience.

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Clearstone Gets Exit At Apture

socalTECH

Santa Monica-based venture capital firm Clearstone Ventures has scored an acquisition in its portfolio today, with the acquisition of Apture by Google. Apture announced the acquisition on its website Thursday, but did not disclose any financial details of the buy. Clearstone was involved in Apture's Series A in March of 2009.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Based on my own experience in working with many successful, and some not so successful, entrepreneurs and business owners, I suggest that you start with an assessment of your own personal goals and interests, other than making money. Prioritize mergers and acquisitions early. The big question is how you can beat these odds.

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Accelerator To Exit In 14 Months, With Eli Portnoy of ThinkNear

socalTECH

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about?

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