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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. Are you making the proper investment, and is it paying off?
Startup Professionals Musings
JUNE 26, 2020
For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.
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Both Sides of the Table
SEPTEMBER 8, 2009
I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. I also know many people who never studied business as an undergrad who appreciated the knowledge that they gained as an MBA. What about strategy?
Both Sides of the Table
APRIL 21, 2010
I also talked about Virgin Money , a product that I have used to lend friends money in the past. Studying for the SAT, LSAT, GMAT, TOEFL, MCAT and other standardized tests in the US is a massive market that has been dominated for years by Kaplan and Princeton Review. I know the product intimately and it rocks. 2.2mm in Series A.
socalTECH
JANUARY 24, 2011
Matthias Galica: My last role was as a product manager for another local startup, Woome.com, an online dating site. Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value. What's your background, and how did the company start?
socalTECH
NOVEMBER 17, 2010
We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? Studies show, if you don't, people will turn to piracy. We represented Google in the acquisition of YouTube.
socalTECH
JULY 20, 2011
There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. That makes the model for content work a little better than just breaking news, where someone just comes in for one page and leaves. Jennifer Sargent: It's funny.
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