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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. I consider it INVALUABLE!

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2U Raises $120M In IPO

socalTECH

The company--which runs online degree programs for the University of Southern California (USC) and many other schools--had been backed by Redpoint Ventures, which funded the company out of its Los Angeles office. 2U''s first, online degree program was with USC''s Rossier School of Education. Redpoint Ventures owned 23.2 READ MORE>>.

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USC Stevens On Tech Transfer: Understand Venture Capitalists

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The USC Stevens Institute for Innovation , the effort of the University of Southern California to foster innovation within its campus and the community, has been turning an eye to how to more effectively spin out academic efforts into companies.

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Former Microsoft CEO Steve Ballmer Buys LA Clippers

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Ballmer has been spending a lot of time in Los Angeles recently, having also been a keynote speaker at USC''s Marshall School a couple of weeks ago. microsoft clippers merger acquisition sterling donald racism sports basketball' READ MORE>>.

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Fetch Technologies Sold To Connotate

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El Segundo-based Fetch Technologies , the developer of data aggregation and analysis software which was a spinout of USC's Information Sciences Institute, has been sold to New Jersey-based Connotate. According to Connotate, former Fetch CEO Ryan Mullholland becomes President of the firm with the acquisition.

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Early Southern California Technology Pioneer, Gordon Marshall, Passes Away

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USC named its business school after Gordon Marshall in 1996, after he made gave a $35M endowment to the business school; he also has funded a number of positions at the USC Viterbi School of Engineering. billion in sales before its acquisition by Avnet. Marshall Industries was sold to Avnet in 1999. READ MORE>>.

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RLH Equity Sells Bluewolf Group To IBM

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Financial details of the acquisition were not announced. RLH Equity is the private equity investment company founded by former Los Angeles Mayor Richard Riordan, outgoing USC Athletic Director Pat Haden, and Chris Lewis.

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