Remove Activity Remove Blogging Remove SEM
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about?

SEM
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Startup Advice'

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). You need executive buy-in, committed budgets, and education for the whole team on objectives and activities.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.