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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

Startup 323
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Ethan had pointed out to me that merchants were being barraged by “deal site” wanting to drive customers in the door but they didn’t have great tools to manage their customers. I think it’s a beautifully designed site and product. I told him that this had been a big theme for me for some time.

CTO Coach 359
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Interview with Billy Fried, Kijubi

socalTECH

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. I was always perplexed at finding fun activities out there to do. What's your background and how did you decide to start the site? It's down in Laguna Beach.

Activity 164
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111
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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Seed viral activity. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

Marketing 139