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TrueX Media Acquired For $200M, Says Report

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Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. The deal is reported to be worth $200M. READ MORE>>.

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True(X) Media Finds $6M

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Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

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Thank you to our sponsors and advertisers

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Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies.

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Southern California Startups Raise $761.12M in Q2 2014

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According to the report, there was $472.15M invested in Los Angeles, $222.4M for its consumer loyalty and advertising efforts; nearly $49.0M True Ventures and Redpoint Ventures both had 3 investments each. billion invested in companies across the nation, which PwC and the NVCA said was the highest level since Q4 of 2000.

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SocialVibe Names Tappin As New CEO

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Los Angeles-based SocialVibe , which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. SocialVibe is venture backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures.

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SocialVibe Gets $20M More

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Los Angeles-based SocialVibe , the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Ventures, Jafco Ventures, and Pinacle Ventures. SocialVibe is headed by Jay Samit.

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United Online's Helfand Departs, Joins Auditude

socalTECH

According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO. Auditude develops technology to help companies monetize their online video. Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands.