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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. LiveNation.

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Digital Media Investments & The Future of Los Angeles Startups with Manatt Digital Media

Tech Zulu Event

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you. Neither is good.

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How Kixer Is Connecting Mobile Web Users To Apps

socalTECH

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now.

Mobile 124
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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com). It certainly has challenges.

Hollywood 100
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Digital Revenue Expert – Vince Thompson

SoCal CTO

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”.

Startup 225