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Brand Affinity Technologies Wins CBS Interactive

socalTECH

BAT said that Printroom will manage the online photo store for the schools, including designing the storefront, handling e-commerce, marketing, advertising, and more. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. READ MORE>>.

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Slickdeals Taps OpenX, Twitter Vets For Board

socalTECH

Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.

OpenX 100
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Interview with Allison Beal and Brian Garrett, StyleSaint

socalTECH

We will design and manufacture an apparel brand based on the inspiration of collective editors. We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products. Explain the idea behind StyleSaint?

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Rubicon Project Snags Google Vet As Chief Product And Engineering Head

socalTECH

According to Rubicon, it has named Tom Kershaw--most recently Director of Product Management for Google Ads and Commerce, to the position, where he will be responsible for product development, platform strategy, product design, prioritization, and go-to-market planning, as well as oversight of the company's engineering capabilities.

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Interview with Jimmy Hendricks, Deal Current

socalTECH

We were crowd sourcing artists and design. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. It will become an advertising product.

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CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced.

CPC 100
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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Silicon Beach Fest covers more than 30 topics that uniquely reflect LA’s strengths, including: Investors, Entrepreneurship, Entertainment, Games, Social Media, Digital Content, Advertising Technology, Design UX/UI, Fashion, and more. June 18: Hollywood Day at Hollywood Economic Development Summit by Hollywood Chamber of Commerce.