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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Some of this can be attributed to the exponential growth in e-commerce and direct-to-consumer businesses as a result of the pandemic and global lockdowns? no surprise?—?that’s

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Snap accelerator names its latest cohort

TechCrunch LA

Wabisabi Design, Inc. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Veam — another Seoul-based social networking company, Veam uses Airdrop as a way to create persistent chats with nearby users as a geolocated social network.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget the local Chamber of Commerce and Better Business Bureau.

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Brand Affinity Technologies Wins CBS Interactive

socalTECH

BAT said that Printroom will manage the online photo store for the schools, including designing the storefront, handling e-commerce, marketing, advertising, and more. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. READ MORE>>.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

It started a few years ago with the advent of email satisfaction surveys after an online purchase, but now includes interactive Internet ads, as well as custom requests for input on the design of future products and influencers on social media. Use experiments versus designing the ideal ad. Motivate customers to participate and engage.

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Slickdeals Taps OpenX, Twitter Vets For Board

socalTECH

Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.

OpenX 100
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Interview with Allison Beal and Brian Garrett, StyleSaint

socalTECH

We will design and manufacture an apparel brand based on the inspiration of collective editors. We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products. Explain the idea behind StyleSaint?

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