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TrackStreet Takes $2M For E-Commerce Monitoring

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Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124
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Assembly Acquires Pacvue

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Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160
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Interview with Jon Waterman, Founder and CEO of Ad.net

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All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

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SteelHouse Gets Funding, Launches E-Commerce Technology Firm

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Los Angeles-based SteelHouse , a developer of e-commerce technology based on consumer behavior, said Wednesday that it has scored a round of funding and launched its "behavioral commerce technology" to boost e-commerce conversion. Details on the funding round were not announced. READ MORE>>.

Commerce 154
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Uncovet, Backed by Science, Launches E-Commerce Service

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Uncovet joins such sites as Wittlebee, DollarShaveClub, and MeUndies on the e-commerce side of Science Inc's portfolio. The new site helps shoppers fine sought after fashions at a discount, and also provides discounts to users who influence their friends. READ MORE>>.

Commerce 113
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CampaignEQ Launches Affiliate Tracking Tool

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Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

Tool 178
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Capturing The Entrepreneurial Energy At StartEngine's Demo Day

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Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256